Alejandro Urosa
About
Proactive brand and marketing manager with expertise in all facets of marketing strategy development, forecasting, competitor research, and sales plan creation. Proven success in developing and executing business strategy, brand positioning, and campaigns to achieve business and financial objectives. Skilled at collaborating with multifunctional team members and providing project leaderships to gain market share, increase revenue, and ensure brands lead in the market. Fully fluent in English and Spanish with elementary proficiency in French and German. - Innovative Marketing Strategies - Market Research & Analysis - Strategic Partnerships - Trade Marketing Campaigns- Brand Growth & Management - New Business Development - Project Leadership - Retail Space Design & Exhibition- Trend Analysis - Forecasting & Budget Creation - Tactical Sales & Demand Planning - Pricing
Work Experience
Brand Manager, Cosmetics & Personal Care
Developed innovative marketing strategies for Lactovit, Kinesia, Maja, Grisi, Ricitos de Oro, Wendy y Supermax brands. Doubled wholesale volume sales in two years.
Brand Manager, Henkel Hair, Color, & Beauty Care
Lead brand manager for beauty, hair and color lines. Optimized overall gross margin by two profit points in 2015. Drove Igora brand to successful lead in the retail market.
Senior Brand Manager Henkel Beauty Care
Lead brand manager for beauty care products from Henkel. Consumer mass goods brands: Igora, Palette, Konzil, Pert. Professional hair care of Schwarzkopf Professional's brands.
Sales Statistics Coordinator
Commercial leader for marketing and trade projects, developing KPI's for all strategic Latin-American business partners. Drove a 50% increase of customer service.