Donna Wilson
About
Direct & Digital Marketing: Direct Response, eMail, SEM, Mobile, Social Retail & eCommerce: Product Development, Merchandising, and Marketing Trade Show & Seminar Program Management Strategic Planning Customer Relationship Marketing (CRM) Database Models, Segmentation & Strategic Testing Methodologies Research, Data Analytics & Surveys Budget Development, Management & ROI Contract Negotiations & Vendor Management Technology/Software: Microsoft Office (Excel, Word, PowerPoint, Access), SalesForce, WordPress, and multiple eMail Management and Digital Analytic platforms
Work Experience
Senior Marketing Manager, Direct Response Marketing
Managed direct response marketing campaigns with full P&L responsibility. Developed acquisition and cross-sell campaigns delivering 78% of leads, resulting in $4.9MM net sales.
Marketing Consultant, Large Enterprise Partner Marketing
Strategic and operational program management. P&L management. Delivered marketing proposals for strategic accounts. Managed $1.8MM business case with Chevron delivering 18-month ROI.
Business Advisor
Helped sustainably strengthen and grow OAT business. Developed administrative procedures, wrote award-winning proposals, increased craft group income by 25% to N$3.8M.