Francia Santana
About
• Digital Marketing • Communication • New Business Development • Destination and Tourism Marketing • Cross-Functional Team Leadership • Strategic Planning & Execution • Customer Acquisition / Retention • “Go-To-Market” • Product Development • Growth Hacking • Creative Economy • Multicultural
Work Experience
Director, Marketing
Implemented communication and marketing strategies.
Managing Director Online Marketing and Public Relations
Global strategy for Digital Marketing and PR across Americas, Europe, Asia. Managed 25MM USD budget, led team of 12 direct and 25 contractors. Contributed to 22MM visitors to destinations.
Chief Marketing Officer
Developed strategy and created marketing team. Managed USD5MM budget leading 55 people. Digital transformation and loyalty program development for Mexico and Colombia operations.
Founder and CEO
Owner and founder of flat shoes and silver jewelry/accessories manufacturing business. Customizable and handmade models and elements to incentivize local and artisanal production.
Director & Strategy Consultant
Consultancy, communication, marketing, and training services focused on Web-based tourism businesses. Digital Marketing - Branding - PR – eCommerce. Creative Economy and Human Centered Design.