Frederic Le Bouar
About
•Strategic Marketing •Digital Marketing •Product Marketing •Project Management •Strategic Planning •Business Planning •Market Analysis •Branding •Product Management •Business Development •Sales Management •Communications •Budget Management •P&L Management •Team Management •Product Launch
Work Experience
Director of Marketing & Communications
Budget of $1.6 million/year. Development of business strategy and 5-year business & marketing plan. Product management of 8 products and professional services.
Member of the Board of Directors & Acting VP of Marketing
Provide volunteering services to Nanotechnology World Association (100,000+ followers worldwide). Lead marketing strategies and tactics as well as products and services portfolio.
Senior Consultant & Owner
Several mandates in market research, product marketing, strategic planning, sales tools, communications, market analysis, websites, social media, branding, content marketing.
Head of Training, Skills Development and Communications
Managed training, skills development, and communications for IBM's new Canadian CIC. Supported 200 employees in training and competency development.
Marketing Director and Senior Advisor
Created marketing department from zero - Budget of $1.5 million/year. Product management and restructuring of solutions and services portfolio. Managed Bell Canada major account.