Martin Knight Jones
About
A marketing leader with a track record of achieving share growth for leading FMCG brands, in the personal care and global drinks sectors. My experience includes operational roles in the UK, South Africa and Russia as well as strategic pan-European brand development in Poland, Spain and Italy. Gained a classical marketing training at Boots Healthcare International where I supported the growth of Nurofen and Strepsils before working at Kimberly-Clark on Kleenex, Babysoft, Scottex and Andrex. I have experience of innovation development and launch across multiple markets, media strategy, copy development, integrated communications strategy, digital marketing, CRM and a passion for PR and word of mouth marketing. Experience of building and leading marketing teams and leading complex cross functional innovation teams. MBA trained strategic thinker, high level of financial awareness and accountability with experience of leading strategic business investment initiatives. I re-joined Kimberly Clark in August 2015 as Marketing Director for Huggies (Baby & Childcare Category) in Russia.
Work Experience
Marketing Manager
European Marketing Manager
Marketing Director, Russia/CIS
P&L delivery of rapidly growing spirits business in Russia & CIS. Diverse portfolio including Glenfiddich, Grant's, Hendrick's Gin, The Balvenie and Tullamore Dew.
Marketing Director
Delivered significant market share growth for HUGGIES in Russia via people leadership, consumer understanding, strategy development, brand innovation and integrated brand communications.