Pascal Plamondon

❖Strategic Marketing: Market Research, Competitive Analysis, Product Planning – Communications and Positioning, Channel Analysis, Customer Care and Loyalty, Customer Relationship Management, and Sales Management and mobile content. ❖Strategic Planning: Macro-Organization Strategy: Diagnostics of Organizational Problems. ❖Business Intelligence: Competitive Research – Focus Groups, Qualitative and Quantitative Analysis, Questionnaire Design, Trade-off Research, Segmentation Study, Optimal Pricing Strategy, Channel Optimization, Media Strategy. ❖Consultancy in Management: Products/Sales, Incentive Plans and Marketing Information Systems, Revenue and Demand Forecasting Systems, CRM, Performance Measurement Systems, Strategic Planning, Branding, Marketing and Business Plans for mobile operators 2G and 3G.