Samantha Jansen
About
Software: Mac OS X; Microsoft: Adobe Photoshop; Illustrator; InDesign; Acrobat; Dreamweaver; Chase Agency Management Software; Word; Excel; PowerPoint, Hootsuite; cPanel; FTP. Electronic Materials: HTML/CSS/PHP; Search Engine Optimisation; Google Analytics; Google Webmaster Tools; PPC Advertising (AdWords, Facebook, LinkedIn); Remarketing; Split Testing; Content Management Systems (Joomla and WordPress). Team Management: Staff training; Recruitment; Payroll; Project Management; Production oversight; Sourcing, budgeting and management of freelancers; Overseeing copywriting for web and print collateral; Established Key Performance Indicator’s and implementation thereof. Business Development: Company identity development and branding; Website usability best practices and User Experience (UX) design (including e-commerce); Customer service; Digital Client Relationship Management (CRM); Digital-, Social Media-, Brand-, and Content Strategy; Digital, and Social Media Marketing; Establishing goals and measurement reports; Establishing marketing strategies and campaigns; Development of sales collateral; Introduction of new product offerings; Product positioning and branding; Client/account management. Interactive Campaigns Artistic Leadership: Brainstorming of ideas regarding client requirements and how to make them work in an online context; Conceptual Direction; Layouts and Compositions; Font and Colour Management; Collateral Materials (brochures, banners, posters, signage, vehicle branding, annual reports etc.); Design and Implementation of company Brand Guidelines Manual.
Work Experience
Founder & Managing Director
Responsible for all aspects of day-to-day business operations including marketing, management, and client consulting. Led search marketing, social media marketing, email marketing, finance, HR, and operations.