Soumendu Banerjee

Strategic Planning: Development of Business Plans for the achievement of the corporate goals. Looking after business planning and analysis for assessment of revenue potential in business opportunities. Plan marketing activities to achieve volume estimations and review effectiveness. Profit Centre Operations: Ensure achievement of budgeted sales revenues. Identifying and developing new customers for long term revenue growth and maintain relationships with customers to ensure repeat purchase demand business. Conducting competitor analysis by keeping abreast of market trends/ competitor moves to achieve market share metrics. Setting targets for achieving sales volume, business growth and contribute profit to the organization. Utilizing the public information and personal network to develop marketing intelligence for generating leads. Ensuring continuous interaction with the customer to make sure that areas of concerns can be worked upon for improved service levels. Ensure judicious BTL spends. Ensure Revenue assurance and credit control norms. Relationship Management: Ensuring continuous interaction with the customer to make sure that areas of concerns can be worked upon for improved service levels. Provide customer service in order to increase client satisfaction, program growth and new product introductions. Distribution Operations: Identifying and establishing distribution network for timely reach at market place, Indent processing, Inventory & Collection control. Evaluating performance & monitoring distribution channels to ensure efficiency. Ensure effective distribution thru optimum utilization of resources. Sales Promotion: Rollout of BTL activities in an efficient and effective manner. Organize events and promotions as and where required. Create a high decibel visibility for our brands. Team Management: Build a Professional Sales & Distribution Team and ensure retention Provide a Good Working Environment to the team. Leading, training, motivating & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets. Identify the training needs of individuals and organize to impart proper training. Help the team build multi-product handling capabilities.