Tony Lam

Tony Lam, Mba, Lecturer, Marketing Manager
Tianjin, CN

About

Marketing, marketing planning, social media. marketing management, teaching, training, management, lecturer, university, education, tech, business development, english, Chinese, Vietnamese, copywriting, website, international business, sales, crm, cms, seo, sem, communication

Work Experience

Marketing Intern

Marquis Advisory
May 2010 - Feb 2011
San Francisco, United States

Marketing Developer

Verdafero
Jul 2010 - Mar 2012
San Francisco, United States

Coordinated marketing planning for sustainability software launch including marketing calendar and budgets.

Digital Marketing Analyst

Loop Interactive Group
Nov 2011 - May 2012
Los Angeles, United States

Generated traffic reports, expanded social media presence, initiated Hootsuite monitoring, managed Mailchimp campaigns, handled SEO/SEM for 30+ daily web editorials.

Lecturer

Takming University of Science & Technology
Aug 2012 - Jul 2017
Neihu, Taiwan

Developed and taught 50+ courses over 5 years in management, marketing, international business and communication.

Marketing Communication Specialist

Amroad
Oct 2012 - Oct 2013
New Taipei, Taiwan

Overhauled marketing campaigns for website, exhibitions, magazines. Wrote copy for products, managed brand image across Internet and marketing programs.

Lecturer

Metropolitan State University - Takming University Dual Degree Program
Jun 2014 - Jul 2016
Neihu, Taiwan

Conceptualized and delivered 5+ communication courses preparing students for overseas study including cross cultural communication, speech and salesmanship.

Lecturer

Shih Chien University
Sep 2015 - Jun 2016
Neihu, Taiwan

Part-time lecturer for English Taught Program under International Trade Department, teaching organizational behavior and business ethics.

CMO

Leveraged Consulting Group
Jun 2016 - Present

Cofounded marketing firm finding organizational savings. Built 3600+ CXO LinkedIn connections, developed CRM system, managed website and marketing programs. Average 28% client savings.

Guest Lecturer

Wintec - Waikato Institute of Technology
Mar 2018 - Present
Tianjin, China

Lecturer for New Zealand-Sino partnership delivering English courses to Chinese students in marketing. Teaching Economics, Sales Management, and E-Commerce in 2-month blocks.

Education

BS In Business Administration With Concentrations In Marketing, Entrepreneurship & International Business

California State University, Sacramento
Aug 2004 - Jun 2009

CSU Future Scholars Scholarship, Placer Guaranteed Security Inc. Scholarship, Kevin Cheng D.D.S. Foundation Scholarship, Dean Honors List, AACSB Accreditation

International Exchange Student, Department of International Trade

Tamkang University
Jan 2007 - Jan 2008

Tamkang University International Exchange Student Scholarship, U.S. Department of State Benjamin A. Gilman International Scholarship

MBA With Emphasis In International Business

San Francisco State University
Aug 2009 - Dec 2010

SFSU MBA International Business Department Recognition Award, AACSB Accreditation

Languages

English - Native
English - Native
Chinese - Intermediate
Vietnamese - Intermediate

Sectors

Marketing