Tony Lam
About
Marketing, marketing planning, social media. marketing management, teaching, training, management, lecturer, university, education, tech, business development, english, Chinese, Vietnamese, copywriting, website, international business, sales, crm, cms, seo, sem, communication
Work Experience
Marketing Intern
Marketing Developer
Coordinated marketing planning for sustainability software launch including marketing calendar and budgets.
Digital Marketing Analyst
Generated traffic reports, expanded social media presence, initiated Hootsuite monitoring, managed Mailchimp campaigns, handled SEO/SEM for 30+ daily web editorials.
Lecturer
Developed and taught 50+ courses over 5 years in management, marketing, international business and communication.
Marketing Communication Specialist
Overhauled marketing campaigns for website, exhibitions, magazines. Wrote copy for products, managed brand image across Internet and marketing programs.
Lecturer
Conceptualized and delivered 5+ communication courses preparing students for overseas study including cross cultural communication, speech and salesmanship.
Lecturer
Part-time lecturer for English Taught Program under International Trade Department, teaching organizational behavior and business ethics.
CMO
Cofounded marketing firm finding organizational savings. Built 3600+ CXO LinkedIn connections, developed CRM system, managed website and marketing programs. Average 28% client savings.
Guest Lecturer
Lecturer for New Zealand-Sino partnership delivering English courses to Chinese students in marketing. Teaching Economics, Sales Management, and E-Commerce in 2-month blocks.
Education
BS In Business Administration With Concentrations In Marketing, Entrepreneurship & International Business
CSU Future Scholars Scholarship, Placer Guaranteed Security Inc. Scholarship, Kevin Cheng D.D.S. Foundation Scholarship, Dean Honors List, AACSB Accreditation
International Exchange Student, Department of International Trade
Tamkang University International Exchange Student Scholarship, U.S. Department of State Benjamin A. Gilman International Scholarship
MBA With Emphasis In International Business
SFSU MBA International Business Department Recognition Award, AACSB Accreditation