Copywriter

About the Role

Based in Brussels, the capital of Europe, ICF Next is a renowned agency specializing in managing complex communication challenges and creating impactful campaigns. By leveraging data-driven insights and innovative strategies, we help organizations effectively convey their messages and achieve their goals. We are seeking an experienced Copywriter with a passion for making a difference to join our dynamic team in the heart of Europe.

In this role, you will collaborate closely with an Art Director to develop compelling creative ideas, overarching campaign concepts, and translate these into cohesive narratives that resonate with diverse audiences across Europe. You will create innovative solutions addressing critical topics that shape public discourse, including promoting education continuity during emergencies, advocating for social rights, championing freedom of speech, supporting EU mobility rights, defending victims' rights, and highlighting international humanitarian law.

Key Responsibilities

• Conceptualize and develop integrated communication campaigns from initial brief to final execution
• Collaborate with Art Directors to create compelling visual and written narratives that drive engagement
• Design audience journeys and transform events into meaningful, immersive experiences that inform and inspire
• Develop copy for multi-channel campaigns spanning digital, traditional media, experiential, and event activations
• Create compelling content for various formats including social media, web platforms, print materials, video scripts, and audio-visual concepts
• Work across departments to inspire teams in content research, outreach, social media, experience design, graphic design, and events
• Translate complex policy issues and social topics into accessible, engaging communications
• Ensure brand consistency and message alignment across all campaign touchpoints
• Participate in strategic planning sessions and contribute creative insights to campaign development
• Adapt messaging for different cultural contexts and EU member state audiences
• Collaborate with research teams to integrate data-driven insights into creative concepts

Requirements
Experience:

• Minimum 5 years of experience in a top-tier advertising agency, communication consultancy, or similar creative environment
• Proven track record in conceptualizing and executing medium to large-scale integrated campaigns
• Strong emphasis on both online and offline experience development
• Demonstrated experience in event concepting and audience journey design

Expertise:

• Strong interest in or proven experience with current affairs, social impact, government communications, and EU-related projects
• Understanding of European political landscape and cultural sensitivities across member states
• Experience with public sector communications or advocacy campaigns preferred

Skills:

• Excellent written and verbal communication skills in English (additional EU languages are advantageous)
• Proficiency in latest digital trends with a digital-first mindset
• Solid background in audio-visual concepts, activations, experiential design, events, and public relations
• Strong conceptual thinking and ability to translate complex ideas into compelling narratives
• Collaborative approach with ability to work effectively across multidisciplinary teams
• Creative problem-solving skills and ability to work under tight deadlines
• Knowledge of European media landscape and communication channels

Location Requirements

This position is based in Brussels, Belgium. Successful candidates must have the legal right to work in Belgium or be eligible for sponsorship on a case-by-case basis, and must be physically located in Belgium by the start date.

What We Offer

Join our creative department and become part of a team that goes beyond traditional advertising. You'll work with a dedicated, diverse team representing all EU member states, crafting ideas that resonate and connect effectively with audiences across Europe by addressing issues that truly matter. This role offers the opportunity to contribute to campaigns that create real social impact and influence public discourse on critical European issues.

At ICF, we combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. You'll be part of a global advisory and technology services provider that values innovation, collaboration, and meaningful work that makes a difference in communities across Europe and beyond.