Full Stack Marketing Specialist

**We're Hiring: Growth & Marketing Manager – Cheq UPI** **Team:** Growth & Partnerships Cheq is India's first & #1 UPI payments app for foreign tourists and NRIs — enabling seamless digital payments at 100M+ Indian merchants without an Indian bank account. Backed by Y Combinator, RBI, and NPCI, we're redefining how global travellers Pay Like a Local. As we scale from 0 → 1 → 10, we're looking for a full-stack marketer who can drive online + offline growth across performance, influencers, content, and brand activation. **Role: Growth & Marketing Manager (Online + Offline)** **Key Responsibilities** **1️⃣ Performance & Digital Growth (50%)** • Work daily with our digital marketing agency to analyse campaigns via Metabase, Sinch & Wati • Identify top creatives, channels & cohorts; iterate on ads, reels & landing pages • Improve onboarding & KYC funnels with Product/Ops • Own paid media – Meta, Google, YouTube, SEMrush, SEO, influencers • Forecast & manage budgets based on ROAS, CAC and country segmentation **2️⃣ Influencer & Community Growth (15%)** • Identify & onboard travel, expat & NRI influencers • Negotiate budgets, localised storytelling & build influencer CRM **3️⃣ Social & Content Marketing (15%)** • Manage Cheq's presence on Instagram, Facebook, LinkedIn & YouTube • Maintain event-based content calendar • Write blogs, founder stories & create snackable content with design team **4️⃣ Offline & Experiential (15%)** • Execute activations at travel fairs, airports, cafés, hostels • Manage collaterals — standees, banners, pamphlets, QR cards, T-shirts • Ensure unified brand visibility across KYC touchpoints **5️⃣ Analytics & Reporting (5%)** • Track weekly funnel metrics (reach → KYC → top-up → transact → retain) • Maintain dashboards & benchmark with Revolut, LemFi, Wise **Ideal Candidate** • 3–5 years in growth/full-stack marketing (fintech/travel/consumer apps preferred) • Strong with Google, Meta, SEMrush, SEO, Canva/Figma • Hands-on with influencers, events & content creation • Analytical mindset with strong storytelling abilities • Bonus: UPI/fintech/global travel audience understanding **Why Join Cheq** • Build a category-defining global-first fintech from India • Work directly with founders across 10+ countries • Huge ownership, freedom to experiment & real impact **Job Details** • Job Type: Full-time • Compensation: Up to ₹800,000.00 per year • Work Location: In person Join us in building the future of "Tourist UPI" together.