Marketing Specialist

Marketing Executive / Specialist

About the Role

We are seeking a driven and versatile Marketing Executive / Specialist to join a growing IT and transport company based in the heart of Tokyo's 23 wards. This is a full-time, permanent position well suited to a mid-career marketing professional who thrives in a fast-paced, multicultural environment and is passionate about building meaningful connections between a platform and its users.

You will play a central role in shaping how the company communicates with both its user base and driver partners — owning campaigns from initial concept through to performance analysis. This is a hands-on role that offers genuine ownership and visibility, with the opportunity to make a measurable impact on growth and engagement across multiple channels.

The company has a casual dress code and an international team culture, making it an ideal environment for professionals who value flexibility, collaboration, and creative thinking.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns targeting both users and drivers
• Drive acquisition, retention, and engagement across the platform through data-informed strategies
• Manage campaigns end-to-end, including concept development, creative briefing, A/B testing, and performance reporting
• Optimize multi-channel communications spanning in-app messaging, email, social media, push notifications, and other relevant channels
• Analyze customer segments and behavioral data to identify opportunities and refine targeting
• Track and report on key performance indicators (KPIs), providing actionable insights to stakeholders
• Monitor competitor activity and industry trends to keep campaigns fresh and competitive
• Collaborate closely with cross-functional teams — including product, operations, and design — to ensure marketing efforts are aligned with broader business objectives
• Support the development of marketing materials, copy, and content as needed

Requirements

• 3 or more years of experience in digital and/or offline marketing
• Native-level Japanese proficiency; conversational English ability (approximately 25% English usage in day-to-day work)
• Hands-on experience with Google Analytics and CRM/CMS platforms such as HubSpot
• Strong understanding of campaign performance metrics and data-driven decision-making
• Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment
• High school diploma required; a Bachelor's degree in Marketing, Business, or a related field is preferred
• Must hold valid working authorization in Japan

Preferred Qualifications

• Prior experience at a startup, logistics company, or platform business
• Background in project coordination, production management, or copywriting
• Experience working in multicultural or international team environments
• Familiarity with ride-hailing, delivery, or mobility industry dynamics

What We Offer

• A competitive salary package commensurate with experience
• Full-time, permanent employment with stability and growth opportunities
• Casual dress code and a collaborative, international workplace culture
• The opportunity to contribute meaningfully to a scaling business in the IT and transport sector
• A central Tokyo location within the 23 wards, with excellent transport accessibility