Trade Marketing Activation Specialist

BE A PART OF A REVOLUTIONARY CHANGE

At Rothmans, Benson & Hedges Inc. ("RBH"), Philip Morris International's subsidiary in Canada, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products.

With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.

Embracing Diversity, Equity, And Inclusion

We believe that diversity, equity, and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities, and members of visible minorities. We value, respect, and equally support applicants from these groups.

About the Role

As a Trade Activation Specialist, you will support the lead for Global Trade Activation by composing, developing, and implementing trade initiatives. These initiatives focus on improving retail partner performance and engagement across the conventional trade area within the Indirect channel. This role will place a strong emphasis on driving incremental volume and strengthening the overall commercial impact within the General Trade segment.

Key Responsibilities
Program Development & Implementation

• Lead the development of multi-platform brand initiatives by defining program mechanics and scope
• Handle supporting legal documentation, including trade agreements and T&Cs
• Coordinate budgets and volume forecasts to ensure each initiative delivers strong interpersonal value, a solid return on investment, and trade engagement
• Collect and integrate regional feedback to ensure bottom-up insights and market expertise are reflected in the development and deployment of all trade programs

Project Leadership & Cross-Functional Collaboration

• Lead projects that generate incremental value for the organization by optimizing existing processes, developing new tools, and supporting initiatives across both the Smoke-Free Products (SFPs) and Combustible portfolios
• Collaborate closely with cross-functional partners to ensure outstanding project execution and deployment
• Support the Manager, Trade Activation (GT) in building and maintaining an accurate, clear national Trade Activation Calendar that collects all planned initiatives and activities for SFPs and combustible products

Financial Management & Analysis

• Handle budgets by collaborating with Finance to supervise and report cost estimates, actuals, and accruals across multiple initiatives
• Oversee the review and approval of trade payments to retail partners nationwide
• Own the backend setup of trade program initiatives, define reporting requirements, coordinate system capabilities, and support future system improvements to ensure flawless program execution

Strategic Analysis & Reporting

• Develop requirements for program performance and significant metric reporting in conjunction with the Commercial Intelligence team for the purpose of deriving actionable insights and analytics for decision making
• Monitor and evaluate trade program effectiveness through comprehensive performance metrics
• Provide strategic recommendations based on data analysis and market trends

Requirements
Experience & Education

• 3-5 years of significant work experience in CPG/FMCG and/or Marketing
• Post-secondary degree in Business Management or Marketing
• Experience working with marketing agencies
• Experience in end-to-end development/deployment of retail trade programs/campaigns/contests

Core Skills

• Strong negotiation and sales skills, as well as leadership capabilities
• Ability to multitask and work in a fast-paced environment
• Strong project management and communication skills
• Experience in analyzing data and deriving key insights to develop a trade program strategy
• Strong knowledge of PowerPoint and Excel

Additional Assets

• Bilingualism or equivalent experience is an asset
• Understanding of retail trade dynamics and consumer behavior
• Knowledge of trade promotion best practices and industry standards

What We Offer

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging